do you know about the digital campaign that literally fell from space the live telecast of this campaign surpassed the viewership of even that very year’s Olympics in 2012 Red Bull sponsored a whopping 14 million for their Stratos campaign where Austrian skydiver Felix bomgardner aka fearless.
Felix had a fall from an altitude of 39 km or 24 Mi without any engine support or air support whatsoever breaking eight World Records simultaneously but have you ever thought about what did Red Bull gain out of it well it’s no wonder that Red Bull’s digital footprint went through the roof and although the campaign’s direct.
Contribution to sales is a little difficult to measure but it is said that Red Bull cashed in $500 million in sales that dayod now want to know more about what made Red Bull take such a big risk then follow the channel data couple and click on the link below now
