5 Reasons This 97-Year-Old Marketing Book Is More Relevant Than Ever
Attention is an asset you must capture and capitalize on in marketing. February 11, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. The 1923 book Scientific Advertising by Claude Hopkins spawned the modern world of direct marketing. It’s lauded by many legendary marketers and copywriters of the 20th century, including agency […]