E-Tailers Must Act Now on Holiday Planning or Put Profits at Risk

marketing strategy meeting

It’s that time of year again. With Labor Day in the rearview mirror, retail marketers are shifting gears to prepare for the holiday sales surge. They are fine-tuning their strategies and adapting industry-proven best practices to capitalize on the holiday season. This year presents a distinct set of challenges for marketers, as fluctuating economic conditions […]

What Is the Americans with Disabilities Act and How Does It Protect Employees?

The Americans with Disabilities Act (ADA) is a federal law that prohibits discrimination against individuals with disabilities. It applies to employers with 15 or more employees and covers a wide range of employment-related issues. Here are the steps to understanding the ADA and how it protects employees: Know the definition of a disability Under the […]

Patients Needed The No Surprises Act; Here’s Why

Patients Needed The No Surprises Act; Here’s Why

[*] The No Surprises Act—passed in December 2020 and effective January 2022—gives patients federal protection against unexpected medical balance bills incurred from unintentionally receiving care from an out-of-network provider. For healthcare providers, the impact of this legislation varies depending on specialty, practice type, and prior billing practices. For patients, though, it has had a positive […]

GST Registration Cancellation Under GST act – Why and How?

GST Registration Cancellation Under GST

Reading Time: 6 minutes Goods and Services Tax (GST) regime is considered a significant and progressive improvement development over the prior authority of myriad indirect taxes – VAT, Service Tax, octroi, Customs, Import Duty, CenVA, and much more. The advanced IT ecosystem is the primary driver for bringing in this groundbreaking and unifying tax mechanism […]

Understanding The Telemental Health Care Access Act of 2021

Understanding The Telemental Health Care Access Act of 2021

Since the onset of the COVID-19 pandemic, telehealth has had a massive surge in adoption among patients and practices. That’s not surprising considering how uniquely equipped this tech already was to serve patients seeking care in an environment where the risk of contagion was high. In fact, telemedicine was so valuable that legislators actually passed […]

Tips to Perform The Ultimate Balancing Act with Work, Life, and a Side Hustle

Do not fall prey to the misconception that you need to work your life away to be successful. I devoted most of my 20s to building a successful business and grew it to a valuation of more than $200M. While I was a success by many people’s definition, I neglected my personal relationships and physical […]

Five search opportunities to act on now

30-second summary: Search marketing is evolving at lightning speed alongside the consumer.  One company’s challenge can be another’s opportunity.  Activating search and market insights has become mission-critical for brands.  Brands need to stay on top of what’s happening with both the consumer and the SERP.  Creating and optimizing content that enhances a consumer’s experience is key.   Jim […]

Shop Safe Act Targets E-Commerce Counterfeiters | Tech Law

Shop Safe Act Targets E-Commerce Counterfeiters | Tech Law

By John P. Mello Jr. Mar 4, 2020 10:22 AM PT Members of the U.S. House of Representatives on Monday introduced legislation that aims to protect online shoppers from purchasing counterfeit goods. Titled “Stopping Harmful Offers on Platforms by Screening Against Fakes in E-Commerce,” the proposed Shop Safe Act would do the following: Establish trademark […]

It’s Crunch Time for California Consumer Privacy Act Compliance | Tech Law

Calling All Retailers - Ready or Not, CCPA Is on Its Way | Tech Law

The California Consumer Privacy Act — widely considered to be the toughest law in the U.S. regulating the collection, storage and use of personal information — went into effect on Jan. 1. Rather than preparing for the CCPA, however, many businesses have taken a wait-and-see approach. This could be a serious mistake. The new law […]