The 2 Types of Authority All Businesses Need for Marketing Success
December 16, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. In business, being the trusted authority in your space is the best way to earn your customers’ trust. Or is it the other way around? Do you become an authority in your space by earning the trust of your customers and […]
Marketing Strategies to Boost Your Brand’s Authority Effectively and Ethically
December 14, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. From scrolling down your YouTube reel and clicking video after video with deceptive and even unrelated thumbnails to downloading software and buying products with totally misleading ads, unethical marketing is becoming a sad feature of today’s advertising. The intersection between ethics […]
The 3 Mistakes That Are Killing Your Authority Marketing
October 18, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. What if prospects came to you? That’s the point of authority marketing. Authority marketing is a multifaceted approach that includes content marketing, public relations, speaking, and for many, authorship. Some call it “attraction marketing” or “doing thought leadership.” But whatever you […]
How to build your brand authority through content marketing
30-second summary: Brand authority can make a huge difference in whether someone decides to buy from you or not. First you have to examine what your current brand recognition is like by seeing how you’re talked about online. This can help you identify opportunity areas. Then you can dive in deeper and start researching typical […]
How to Establish Marketing Authority in a Niche Industry
You’ve got to stay focused on a single market until you prove loyalty and expertise. April 8, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Digital marketing agencies are some of the top businesses in the entrepreneurship sphere. It’s estimated that the digital marketing software industry will grow by 15.2% by 2025, […]
4 Ways to Position Yourself as an Industry Authority
September 26, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. The era of the expert is gone. Why? Because with a little media exposure and an active and engaged following on social media, even the new business owner on the block can become the most visible entrepreneur in the industry. But one […]
How Experts Use Content to Create Brand Authority and Increased Sales
Dynamic storytelling is easier to do and more effective for sales than you might think. September 25, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. The Internet and social media have created amazing channels for businesses to reach more potential customers and build their audience. There are now more than four billion […]
Using the 7 Pillars of Authority Marketing to Conquer the Affluent Market
If you’re selling to affluent customers, who you are is much more important than what you do. Find out how to become an authority, celebrity or expert to attract the right market. July 29, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book […]