How Cadbury Dairy Milk leveraged multi-medium marketing to #CheerForAllSports, reaching 16 mn people | #casestudy
This case study explores how Mondelez India with its campaign #CheerForAllSports for Dairy Milk Silk aimed to bring underrepresented sports to the forefront during the IPL fever. India’s love for cricket shows with the massive audience cheering on cricketers, especially during the Indian Premier League (IPL). However, other sports are yet to gain that fan […]
How Cadbury Dairy Milk leveraged tech for the recent leg of Madbury | #casestudy
Carrying forth their long-standing user engagement IP – Madbury, Cadbury Dairly Milk India used technology to pair two participants from different parts of the country. The campaign was actively distributed across social media platforms. Category Introduction India’s strong economic growth over the past decade has catalyzed the country’s per capita disposable incomes resulting in the […]
Case Study: How Dairy Milk Silk created a personalized experiential audio experience on Spotify | #casestudy
The #CaseStudy explores how Spotify and Dairy Milk Silk recreated the magic of mixtapes with personalised playlists that had a hidden message of love, creating an experiential audio experience as a means to reach-out to the consumers during the pandemic. Summary The first COVID-19 lockdown had the country in a lurch. Like everyone else, couples […]
Read What’s His Valid Reason Behind Picking Dairy Farming Over His Monotonous Coding Job
As human beings, if we are to keep on progressing as species we need to grow intelligently and step out of our comfort zone. We need to undertake challenging tasks and take a shot at it instead of crouching in the fear of failure. The silver lining is that even if we fail, we would […]