Recommendations to personalize your value proposition

How do I know if I am on the right track of personalization? These are some of the key elements that you should consider. April 21, 2021 6 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their […]
5 Recommendations To Strengthen Your Relationship With Your Buyers

January 25, 2021 6 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. The COVID-19 pandemic caused radical changes in consumer habits. Confinement measures, restrictions imposed on the commercial sector and people’s concern for their health, […]
When to Apply Google Ads Recommendations (or Not)

The work of a pay-per-click ad specialist is seemingly never complete — more optimizations are always possible. Google Ads provides a recommendations tab to help. These include changes to core account components, such as: Keywords, Ad copy, Budgets, Bidding. Google’s recommendations do not always align with advertisers’ goals in my experience. The recommendations do not […]
The chlorine commercial that went viral on TikTok for its terrifying recommendations

We can only say that the 60s in Mexico were rare times for advertising. November 27, 2020 3 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. If you are over 50 years old and lived in Mexico, you will undoubtedly remember the thousands […]
Six key SEO recommendations that matter in 2020

SEO is a super competitive and ever-changing industry. The latest technologies like AI, Google algorithmic updates, and SEO myths are making it tougher to grow your business with SEO. In this guide, I’m sharing top SEO recommendations for 2020 to get the full potential of SEO and stay contingent in the game. 1. Google BERT […]
How eight ecommerce websites make product recommendations on the ‘add to basket’ page – Econsultancy

Product recommendations can be a highly effective way for ecommerce websites to boost discovery, and to drive higher average order value. According to Publicis Sapient and Salesforce, just 6% of digital shoppers in a study were found to click on product recommendations. However, these same shoppers accounted for a staggering 37% of revenue. Not all […]