What Popeyes’ Viral Menu Strategy Can Teach You About Staying Relevant
Opinions expressed by Entrepreneur contributors are their own. Started Franchising: 1976 | Total Units: 3,851 | Cost to Open: $383.5K-$3.5M Courtesy of Popeyes Louisiana Kitchen Last year was Popeyes Louisiana Kitchen’s 50th anniversary, but it was more than just a milestone. It was also an opportunity to amplify its message and continue its momentum. In […]
Healthcare Competitive Analysis to Stay Relevant in the Industry | #digital #healthcare #marketing
How to do a Competitive Market Analysis in Healthcare If you really want to take your healthcare practice marketing to the next level, you must build a deeper understanding of your competitors’ strengths and weaknesses. To that end, performing a digital marketing competitor analysis is indispensable for determining the most effective marketing strategies. Understanding which […]
Should You Hire Your Own Publicist? How to Stay Relevant in an Ever-Changing Business Landscape.
August 10, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Cindy Krupp has more than 20 years of experience in brand strategy and public relations. The founder and president of Krupp Group sat down with Jessica Abo to share her journey and how brands can stay relevant in an ever-changing world. Jessica Abo: Tell […]
3 Decades-old Blog Monetization Misconceptions That Are Still Relevant Today
Many try to make money online with blogs, but only a few really makes it. In many cases, you and I fail to make enough money from our blogs because of our misconceptions regarding blogging and make money online blogging. This article will give you some ideas on how to monetize your blogs better without […]
Optimizing text-based support: Deliver the most relevant content at the right moment | #customersupport #supporticket
As your company grows, the demand on your support team increases as well. Promptly replying to all inbound calls, messages, and emails becomes ever more difficult as agents handle both complex queries and repetitive questions. This makes their job unnecessarily stressful. To prevent this problem from damaging your customer experience, consider deploying a text-based customer […]
Strategies for Using Relevant Content to Scale Your Brand
Plus, this branding expert explains how entrepreneurs can use content creation to foster growth. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 6, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Henry Kaminski Jr. and The Playbook host David Meltzer chat about a range of topics including […]
5 Reasons This 97-Year-Old Marketing Book Is More Relevant Than Ever
Attention is an asset you must capture and capitalize on in marketing. February 11, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. The 1923 book Scientific Advertising by Claude Hopkins spawned the modern world of direct marketing. It’s lauded by many legendary marketers and copywriters of the 20th century, including agency […]
Why Meta Tags Are Still Relevant to SEO
If you include quality keywords in your meta tags, Google is more likely to list your site higher in web search results. January 3, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Within the constantly shifting guidelines for what does and doesn’t boost a website’s SEO, meta tags typically don’t garner […]