How to limit your reliance on canonicals and boost crawl efficiency
30-second summary: Reducing reliance on canonical tags can improve product URL discovery on Shopify How you structure your products on Shopify can determine how well these pages perform Shifting reliance from canonical tags to rich internal anchor text helps build relevancy Can anything stop the relentless rise of Shopify? Back in 2012, the landscape was […]
Top six ways to optimize crawl budget for SEO
30-second summary: Crawl budget is an area that remains underrated in SEO. If you’re running a large-scale website, crawl budget is something that site runner can, and should, be optimized for SEO. April Brown talks about the basics of crawl budgeting, why it matters, and how you can optimize it for SEO. Crawl budget is […]
8-step SEO Crawl Audit for Ecommerce
Your site won’t rank if search engine bots can’t crawl it. And hidden doors that don’t impact human visitors can lock bots out. Analyzing crawls will reveal and unlock the hidden doors. Then bots can enter your site, access your information, and index it so that it can appear in search results. Use the following […]