How to limit your reliance on canonicals and boost crawl efficiency
30-second summary: Reducing reliance on canonical tags can improve product URL discovery on Shopify How you structure your products on Shopify can determine how well these pages perform Shifting reliance from canonical tags to rich internal anchor text helps build relevancy Can anything stop the relentless rise of Shopify? Back in 2012, the landscape was […]
Case Study: How Reliance General Insurance ’s Brobot added a human touch to their digital services | #casestudy
With the launch of a brand mascot, Brobot, Reliance General Insurance case study explains how the brand aimed to build a simplified digital service experience at each stage of the customer journey. The Reliance General Insurance Case Study shows how the brand aimed to connect with people across different age groups with the message Tech + […]