In many types of content marketing, you have to consider the types of buyers or customers you are trying to reach. As well, you have to think about the buying journey they will take to move from potential customers to actual customers. It is information that can help you understand the customer and understand their thought process.

While this should all be brainstormed in your marketing plan, it can also be defined and explored in your marketing presentation and on your slides.

Digging into the “why’s” behind a customer’s decisions will help you create marketing and advertising components that will get their attention and answer their questions. Then, answering these questions in your Google Slides or Powerpoint presentation will reach your target audience that much more.

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