Selling on Amazon is critical for most brands. But protecting a brand’s reputation on Amazon requires diligenc...
Using Amazon Ad Attribution to Track Offsite Campaigns
Amazon sellers have long been able to place Amazon Advertising campaigns outside of Amazon. Now, with the new ...
Copywriting Tips for Amazon Product Pages
On one of the most competitive ecommerce marketplaces in the world, good old-fashioned copywriting could be a ...
Amazon Alters Small-business Strategy; Competitors Take Advantage
Amazon is reducing its inventory purchases from smaller merchants, while other companies are catering to them....
Amazon Goes for the Gold With HD Streaming Music Service | Entertainment
Amazon on Tuesday announced Amazon Music HD, which offers 50 million CD-quality songs — 16 bits at 44.1 ...
Amazon Rewrites the Conquest Advertising Textbook | Online Advertising
You’ve just come home from the gym and discovered that your teenager cleaned out your stash of energy ba...
Amazon Retail Arbitrage as a Closeout Strategy
Retail arbitrage is a booming business. Some practitioners are making six-figure incomes buying low-priced or ...
Book Excerpt: ‘Three Secrets to Great, Sustainable Success on Amazon’
Editor’s Note: Timothy Seward is founder and CEO of ROI Revolution, the pioneering ecommerce marketing firm fo...
How to Write Amazon Product Titles That Drive Clicks
On Amazon’s marketplace, a product’s title can be the difference between getting a click or being ignored. Nex...
4 Reasons Amazon Ads Are Better For E-Commerce Than Facebook
Put your money where your online retailer is. August 14, 2019 ...