In 2020, social commerce in the west is just beginning to come into its own, with social networks like Pintere...
In order to succeed in China’s ecommerce market, western businesses need to understand trust – Econsultancy
Even hidden under a rock, marketers would have heard about the phenomenal success of Singles Day, which has co...
Do marketers really know how big China’s influencer economy is? – Econsultancy
Influencers are helping drive billions in sales in China and marketers are increasingly focusing their efforts...
How TikTok owner ByteDance rose to become China’s second-biggest digital ad player – Econsultancy
ByteDance, the company behind the wildly popular short video app TikTok, is a rapidly rising star in the Chine...