Chinas

What’s behind the success of China’s social commerce app Pinduoduo? – Econsultancy
Ecommerce Trends

What’s behind the success of China’s social commerce app Pinduoduo? – Econsultancy

In 2020, social commerce in the west is just beginning to come into its own, with social networks like Pinterest, Facebook and Instagram responding to a clear trend from users towards generating sales and looki...

In order to succeed in China's ecommerce market, western businesses need to understand trust – Econsultancy
Ecommerce Trends

In order to succeed in China’s ecommerce market, western businesses need to understand trust – Econsultancy

Even hidden under a rock, marketers would have heard about the phenomenal success of Singles Day, which has completely eclipsed Black Friday and Cyber Monday. It’s certainly stirring debate, but we are still fi...

Do marketers really know how big China's influencer economy is? – Econsultancy
Ecommerce Trends

Do marketers really know how big China’s influencer economy is? – Econsultancy

Influencers are helping drive billions in sales in China and marketers are increasingly focusing their efforts on influencer marketing as a result. According to Ruhnn Holding, a Chinese firm that facilitates e...

How TikTok owner ByteDance rose to become China's second-biggest digital ad player – Econsultancy
Ecommerce Trends

How TikTok owner ByteDance rose to become China’s second-biggest digital ad player – Econsultancy

ByteDance, the company behind the wildly popular short video app TikTok, is a rapidly rising star in the Chinese tech scene. Last year, after a $3 billion investment round, ByteDance claimed the title of ‘the ...

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