The resale market is predicted to grow to more than double the value of the fast fashion market by 2030. A social-media-fuelled wave of consumer interest in sustainable clothing, plus new technology solutions t...
Reading Time: 6 minutes “Spend a lot of time talking to customers face-to-face. You’d be amazed how many companies don’t listen to their customers.” – Ross Perot – David Bakke. Understa...
In a bid to propel global innovation, high-tech companies face ever-growing pressure to attract (and retain) top talent, maximize productivity, and drive business value at global scale—an increasingly challengi...
They say “Customer is King” because it is the customer who drives a company’s bottom line. The concept of customer service has gained significant recognition in the world of business, and every enterprise is al...
Human Resources (HR) is an integral part of a business. The role helps so many parts of a company, from payroll and employee benefits to helping you with your next hire. They can be the in-between for yourself ...
In this article we’ll look at some of the highlights of the research, based on more than a dozen interviews with senior executives at brands including Facebook, L’Oréal and Samsung Electronics. The pandemic has...
In recent years, research has increasingly pointed towards the role played by corporate social responsibility (CSR) not only in improving a business’s reputation and making consumers more likely to spend money ...
Fragrance is one category within the cosmetics industry that typically struggles to sell online, with the majority of sales stemming from in-store product sampling. This also means most ecommerce sales are pro...
Ariel Kelman, EVP and CMO at Oracle, gave a talk today on day one of the Festival of Marketing 2020 and explained how he has found success in driving transformation change in large marketing organisations. Kel...
In recent years, there has been an increase in distracted driving due to the availability of handheld technology. Having become accustomed to constantly having a smartphone in hand, it is no surprise that indiv...