Let’s start a new meme/hashtag/acronym: Global Information Network, or GIN. I know there’s double entendre here, but we’re entitled to have a modicum of fun in life, no? I’ve been writin...
![What challenges do FSI brands face in creating next-level digital experiences? [survey]](https://www.purshology.com/wp-content/uploads/2021/10/7pg-741x500.png "7pg-741x500.png")
In partnership with Sitecore, Econsultancy has launched a new report – Financial Service Focus: Are brands meeting customers’ next-level digital expectations? – exploring challenges and opportunities faced by b...
The holiday season is big business for e-commerce. Year-over-year metrics show massive gains for online sellers, particularly during the pandemic-fueled 2020, with sales growing a whopping 45 percent compared t...
It’s always fun picking out your favourite talks from the Festival of Marketing agenda. One of the charms of the virtual format the Festival has been using over the past year is that with no concurrent sessions...
By Jack M. Germain Oct 5, 2021 1:11 PM PT New research suggests that retailers may not be fully prepared to handle the expected increase in online shopping and risk considerable shopper bounce to their comp...
Fast delivery has always been part of a good retail customer experience, but now, a new wave of companies are making speed their USP. Q-commerce, which stands for ‘quick commerce’ – also known as on-demand or ...
By Jack M. Germain Sep 29, 2021 5:00 AM PT Unless you are deeply rooted in the inner workings of internet search engine rankings, you may not know that organic search exists and differs from other search en...
How do homeware brands successfully use social commerce? Here are a few pointers from Deft’s ‘Social Commerce’ report, along with some further analysis of how UK homeware brands can drive success through digita...
The term “social commerce” is the trend du jour for marketers, yet there’s confusion in many circles about what that really means. At its core, social commerce is about turning customers into ...
September 28th, 2021 | 15:00pm BST Delivering the best possible digital customer experience is key to driving loyalty and growth. And as agility is more important than ever, both the quality and pace of experi...