E commerce strategy

'New Normal' Security Era Begins for US Agencies, Cloud Providers | Cloud Computing
Ecommerce Trends

‘New Normal’ Security Era Begins for US Agencies, Cloud Providers | Cloud Computing

By John K. Higgins Jun 4, 2020 10:07 AM PT United States government agencies and cloud technology providers are heading toward a reset in how they cooperate on cybersecurity challenges. The expected growth ...

Guide to Google Ads' Automated Bidding Options
Ecommerce Trends

Guide to Google Ads’ Automated Bidding Options

Automated bids in Google Ads remove control from advertisers and rely on Google’s algorithm for cost and performance. Google applies a variety of signals to do this. For manual bidding, advertisers can set bid ...

Four emerging technologies ecommerce sites can capitalise on – Econsultancy
Ecommerce Trends

Four emerging technologies ecommerce sites can capitalise on – Econsultancy

There is rarely a facet within an industry that hasn’t been touched by technology. The retail industry is no exception when it comes to taking advantage of technology. In fact, successful businesses are setting...

Blueprint for Building a Global Commerce Site | E-Commerce
Ecommerce Trends

Blueprint for Building a Global Commerce Site | E-Commerce

Building a successful global business is a never-ending juggling act. With what can seem like an unlimited number of moving parts, compromises feel inevitable. Efficiency is traded for simplicity. Optimal long-...

SEO How-to, Part 4: Keyword Research
Ecommerce Trends

SEO How-to, Part 4: Keyword Research

Keyword research is the process of analyzing the search-engine queries of real people. That data — a window into the desires of searchers — is a gold mine for search engine optimization. This post is the fourth...

Corey Northcutt, founder of SEO agency Northcutt – Econsultancy
Ecommerce Trends

Corey Northcutt, founder of SEO agency Northcutt – Econsultancy

Corey Northcutt is Founder and CEO at Northcutt, an SEO agency for cloud and ecommerce. We caught up with Corey to find out how his business has been affected during the Covid-19 pandemic. Please describe you...

New Group Aims to Help Bridge E-Commerce Digital Divide | E-Commerce
Ecommerce Trends

New Group Aims to Help Bridge E-Commerce Digital Divide | E-Commerce

By Jack M. Germain Jun 2, 2020 11:16 AM PT The United States Business Association of E-Commerce is poised to open for business on June 9. Its mission is to help small and mid-sized enterprises, as well as m...

Covid-19, NFC, and the Future of Contactless Payments
Ecommerce Trends

Covid-19, NFC, and the Future of Contactless Payments

Once touted as the future, contactless payments never achieved mass popularity. Shoppers preferred the familiar swipe, dip, PIN-entry, and signature. The Covid-19 pandemic will likely change that as consumers a...

How forward-thinking marketers are utilising the power of TikTok – Econsultancy
Ecommerce Trends

How forward-thinking marketers are utilising the power of TikTok – Econsultancy

To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber. Explore our subscription options and get instant access for you, your team ...

Website Development Contracts, Part 1: How to Avoid Major Disasters | Tech Law
Ecommerce Trends

Website Development Contracts, Part 1: How to Avoid Major Disasters | Tech Law

By Peter S. Vogel & Chelsea Hilliard Jun 1, 2020 1:08 PM PT This is Part 1 of a new series providing advice about website development contracts for businesses engaged in e-commerce. When entering into w...

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