I have been writing about Salesforce for 20 years. That’s incredible for me because aside from marriage, there’s nothing in my life I’ve done so consistently for so long. Perhaps like a marria...
Deciding if your direct-to-consumer product would be profitable is more than subtracting the product’s unit cost from the planned selling price. It requires estimating the full cost of bringing the product to m...
According to Decision Resources Group (DRG)’s 2019 ePharma Physician Report, physicians are seeing fewer pharma sales reps than ever before and increasingly relying on their own use of the internet to answer qu...
NBCUniversal last week named Matt Strauss, a longtime executive at Comcast Corporation — the parent company of NBCUniversal since 2011 — to oversee its new Peacock streaming service set to launch in...
Interested in using video to promote your business or product? Try looking at what’s working for other companies. Brand channels on YouTube are good resources to find compelling videos, including product demos,...
Great tech doesn’t have to be complicated. The easier and more accessible it is, the more people will use it, love it and benefit from it – and the more successful its creators will be. Simple, right? Unsurpri...
I’ll admit it, it was love at first sight when I purchased my first MacBook. It was my iPhone that prompted my decision to give up years of PC efficiencies and dive head first into learning a new operatin...
There has been a seismic shift in website traffic in the past several years, from desktop to mobile. Thus gaining insights into mobile shopping behavior is essential for ecommerce merchants. Google Analytics ha...
For example, last year, YouTube, according to Searchmetrics data, was the second most visible website in Google’s search results globally, based on its performance in organic search in ten countries, including ...
Online tech support scams have been on the rise for the past decade, as hackers found new ways to trick consumers into providing remote access to their computers in order to steal information. This tried-and-tr...
