Effective

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Ecommerce Trends

10 examples of effective OOH advertising in a year where outdoor spend as fallen – Econsultancy

With office workers at home for the majority of 2020, it’s not a surprise that out-of-home advertising has been hit hard. According to the WFA (World Federation of Advertisers), out-of-home ad spend was down b...

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Quick Tips

Ryan Mcaweeney Stress On Role Of Effective Marketing For Business Growth

Ryan McAweeney is one of the hottest Internet marketers right now. McAweeney has been in the online marketing industry for over 20 years. In that time, he has studied how to drive massive amounts of traffic int...

Gousto CMO Tom Wallis on the five key ingredients of an effective data-driven strategy – Econsultancy
Ecommerce Trends

Gousto CMO Tom Wallis on the five key ingredients of an effective data-driven strategy – Econsultancy

Tom Wallis, CMO of Gousto, gave a talk at the Festival of Marketing 2020 today, explaining how the company uses a data-driven strategy to deliver real value to its customers. Gousto is a recipe-box company tha...

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A five-step framework for effective keyword targeting in 2020

30-second summary: Proper optimization is about comprehensive basics, not the “secret tricks”. The most important basic tactic to get right is keyword targeting. First, you need to know where in the sales funn...

Eight effective examples of brand marketing on TikTok – Econsultancy
Ecommerce Trends

Eight effective examples of brand marketing on TikTok – Econsultancy

TikTok surpassed two billion downloads in Q2 2020, just five months after it passed the 1.5 billion download mark. Now with 800 million monthly active users, TikTok has quickly risen to become one of the most ...

Best Ways to Make Distance Learning Effective for Students
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Best Ways to Make Distance Learning Effective for Students

Reading Time: 5 minutes The educational industry is among those hit the hardest by the COVID-19 pandemic. As of March 2020, 1,102 colleges and universities in the U.S. have been closed, canceling in-person cla...

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A Press Release Can Still be One of the Most Effective Marketing Tools—If You Have the Right Contacts

August 17, 2020 4 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase the...

How can FMCG brands make the most of their hard-won first party data & deliver more effective digital advertising? – Econsultancy
Ecommerce Trends

How can FMCG brands make the most of their hard-won first party data & deliver more effective digital advertising? – Econsultancy

During the coronavirus pandemic, many FMCG brands have established new channels and relationships with consumers. How can they use these to gather first-party data and put it to effective use in their advertisi...

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Six tools for effective influencer-driven content marketing

30-second summary: Why influencer marketing should be an essential part of any digital marketing strategy. How to find approachable influencers, device the best way to associate them with your brand. Research ...

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