Since the onset of the Covid-19 pandemic, ecommerce demand and activity have been elevated – something that co...
The increasing importance of the digital shelf for FMCG brands
The hyper-acceleration of ecommerce seen during the height of the Covid-19 pandemic has in large part been rev...
How an FMCG brand can integrate a Digital Marketing Strategy by Anvesha Poswalia, L’Oréal
A Power-Packed session on how brand integrates FMCG and Digital Marketing Strategy by Anvesha Poswalia, Digita...
FMCG brands are re-evaluating media strategies as consumers shift to online grocery shopping
Covid-19 has caused a significant shift in the way that consumers shop for goods – particularly Fast-Moving Co...
How FMCG brands are adapting products in response to the shift to ecommerce
The Covid-19 pandemic has accelerated the shift to ecommerce, with the number of online shoppers globally incr...
Five key takeaways for FMCG marketers – Econsultancy
Five months into the Covid-19 pandemic, macro trends are emerging in shopper behaviour, communications and bra...
How can FMCG brands make the most of their hard-won first party data & deliver more effective digital advertising? – Econsultancy
During the coronavirus pandemic, many FMCG brands have established new channels and relationships with consume...
Four challenges for FMCG brands going direct to consumer in the pandemic – Econsultancy
Coronavirus has resulted in a shift in shopping behaviour, with many more consumers now heading online for gro...
How digital is shaping customer experiences for FMCG brands – Econsultancy
FMCG brands have historically generated the lion’s share of their sales offline, with consumers typically buyi...