A study revealed that TikTok is the only social network where ads with sound generate significant lifts in pur...
B2B Merchants: Harness Data to Pivot, Adapt
I’m hearing the word “pivot” from B2B merchants. Manufacturers and distributors are pivoting to keep up with t...
Harness the power of integrated CRO and social media
30-second summary: Promote brand awareness if you want customers to know you exist. Collect social reviews an...
Is it possible to harness viral trends?
30-second summary: STEPPS model singles out social currency, triggers, emotional value, public popularity, pr...