For the past few years, ‘data-driven marketing’ has been rated one of the most exciting areas of marketing in ...
What do marketers think of hyperpersonalisation? Takeaways from our Jakarta roundtable – Econsultancy
When a new marketing concept emerges, like hyperpersonalisation, it’s quite easy to categorize it as frivolous...
What role does content marketing play in a data-driven world? Insights from Jakarta – Econsultancy
Back in 1996, Microsoft CEO Bill Gates surprised the world with his opinion on which internet businesses were ...
Jakarta roundtable takeaways – Econsultancy
Every year, the number of companies which make up the marketing technology (‘martech’) landscape has grown. ...