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How to Improve Your Return Policy to Minimize Product Returns

The U.S. online retail market saw a surge in sales when the pandemic started. People stayed home, and that forced them to shop for essentials online. That same year, the e-commerce industry earned $565 billion....

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How to get a marketing project on a product roadmap

Partnerships are core to our business here at Zapier: we have thousands of app partners and are growing daily. We’re fortunate to work with all these partners—and to have a fantastic product team to help ...

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Drive value with collaborative product development

Product development and marketing don’t happen Mad Men-style anymore. Customers don’t want to be told what to like—they want to tell you what to build. Collaborative product development aims to invo...

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How to run a product meeting as a marketer (with templates)

I work for the Partnerships team at Zapier, which means that I’m a marketer—but a marketer that needs a lot of support from our product and engineering teams to make things happen. I want to be sure we ca...

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A Step-by-Step Guide to Creating Attention-Getting Product Listings #Etsy #EntrepreneurBooks

September 6, 2017 6 min read The following excerpt is from the Staff at Entrepreneur Media Inc. and Jason R. Rich’s book Start Your Own Etsy Business. Buy it...

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Webinar as a Marketing Tool for your SaaS Product

Reading Time: 5 minutes Today’s market is flooded with similar-caliber SaaS firms competing for a small pool of customers. People are bombarded with deals every day: on their social media feeds while sim...

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5 ‌Critical‌ ‌Marketing‌ ‌Strategies‌ ‌for‌ ‌Product‌ ‌Promotions‌

These five strategies will help you put together product promotions that sell. Source link

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How to Get the Price Your Product or Service Deserves

May 10, 2021 9 min read Opinions expressed by Entrepreneur contributors are their own. Do your prospects see the value of your product or service? Have ...

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consumer buys a ‘green’ product and it turns out to be a paper-covered plastic bottle

The Korean brand had to publicly apologize for not “delivering the information accurately.” April 12, 2021 4 min read This artic...

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5 Common Mistakes Made in Amazon Product Listings and How to Fix Them

May 22, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate G...