Opinions expressed by Entrepreneur contributors are their own. Michael Rothbard, the founder of Newto...
Case Study: How Duroflex World Sleep Day campaign used nostalgia to own conversations around ‘sleep’ | #casestudy
As part of the Duroflex World Sleep Day campaign, the brand collaborated with Indian singers, mom bloggers, ot...
Case Study: How Sleepwell synonymized itself with healthy sleep through influencer outreach | #casestudy
To spread awareness around mattress hygiene, Sleepwell launched the ‘Healthy New Year’ campaign leveraging fit...
Case Study: How Duroflex CSR campaign, ‘Gift of Sleep’ drove 2Mn plus social reach | #casestudy
Partnering with The Better India, the Duroflex CSR campaign donated 1 million hours of sleep for children in n...
Digital Trends for Business in 2021 You Shouldn’t Sleep On
Nobody could have foreseen the events of 2020 or the effects they would have on the world. At first, it felt a...
Ever Thought About Starting-Up In Sleep Business? She Is Doing It
The easiest way we all choose to rejuvenate our self from stress, tiredness, or boredom is a quick nap. While ...