social

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Growing A Business Online – How Social Media Could Help

Social media is a must for businesses in 2020. No matter how traditional your business is, it’s impossible to ignore the nearly 3.5 billion social media users active globally – of which 39 million are in the UK...

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Quick Tips

Four strategies to maintain your social media activity during a crisis

30-second summary: It’s important to stay engaged with our audience during the crisis, and there’s a lot we can do to accomplish that.   Low budgets, limited workforce, and lesser bandwidth for content product...

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Quick Tips

How to plan your social media strategy for any business

30-second summary: The best social media strategy should not focus on lead generation but on building brand loyalty. How can you utilize social media platforms to make your brand talk of the town? A good socia...

30 brands with excellent social media strategies – Econsultancy
Ecommerce Trends

30 brands with excellent social media strategies – Econsultancy

From brand storytelling to new commerce opportunities, social platforms offer brands an unmissable opportunity to reach and engage consumers today (social media users passed the 3.5 billion mark in July 2019, a...

Amazon's Distance Assistant Keeps Workers Aware of Proper Social Spacing | E-Commerce
Ecommerce Trends

Amazon’s Distance Assistant Keeps Workers Aware of Proper Social Spacing | E-Commerce

By John P. Mello Jr. Jun 17, 2020 8:19 AM PT Amazon is rolling out a system that combines artificial intelligence and augmented reality to help workers maintain social distancing in the workplace, the compa...

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CTV, vertical, and social formats

30-second summary: Since the lockdown online video content has been steadily replacing traditional television as people spend more time streaming shows and playing video games. Advertisers are redistributing ...

A day in the life of... Tamara Littleton, CEO and Founder of The Social Element – Econsultancy
Ecommerce Trends

A day in the life of… Tamara Littleton, CEO and Founder of The Social Element – Econsultancy

Tamara Littleton is CEO and Founder of global social media agency The Social Element. She spoke to Econsultancy about switching to an agile approach to strategy and KPIs in the wake of the pandemic, the tools t...

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Quick Tips

10 Keys To Being A Thought Leader Across Social Media

Successful entrepreneurs often start with a “random” idea, but they quickly focus their efforts and follow a “system” to organize their startup and maximize the clout of their activities. Too many entrepreneur ...

Facebook Shops rollout is a big moment for social commerce – Econsultancy
Ecommerce Trends

Facebook Shops rollout is a big moment for social commerce – Econsultancy

For years, social commerce in the west was something of a standing joke – a series of failed platforms and clunky ‘buy’ buttons that never gained traction or captured users’ imaginations. Then, almost overnigh...

How social media platforms are helping small businesses amid Covid-19 – Econsultancy
Ecommerce Trends

How social media platforms are helping small businesses amid Covid-19 – Econsultancy

With companies of all sizes under threat due to the impact of coronavirus, social platforms are introducing new features specifically to help small businesses survive through the pandemic. Here’s more on what ...

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