Kurkure Playz urged the netizens to proudly post their not-so-perfect ‘cringe’ photo in their #CringeIsCute ch...
How Sirona celebrated Sisterhood using a UGC campaign, generating 1.5 MN+ views | #casestudy
This Case Study explores how Sirona attempted to break the age-old misconception of women being each other’s w...
How Too Yumm! used viral music to create a UGC and gained over 307Mn+ views | #casestudy
Using the full potential of influencers and virality of dance steps, Too Yumm! initiated a UGC campaign garner...
Case Study: How Skybags garnered 29 mn+ reach ft. Remo D’Souza generating UGC with its rap anthem & engagement campaign | #casestudy
Launching a rap anthem for Gen-Z to celebrate the reunion with friends in schools and colleges, Skybags releas...
Case Study: How Moj-PlayerzPot campaign drove 300k+ UGC during IPL | #casestudy
With an aim to establish its presence during the IPL and drive engagement, PlayerzPot launched the #PlayerzP...
How to Moderate User Generated Content (UGC)
Cyberspace witnesses a regular flow of user-generated content. Business brands find it very helpful to relate ...
Case Study: How Amazon India UGC campaign for Global Recycling Day garnered 2.5k+ sustainability pledges | #casestudy
Launched ahead of Global Recycling Day, the Amazon India UGC campaign drove home the message of reducing packa...
inRiver and Ethan Allen on the rise of social shopping, UGC and AR – Econsultancy
Agility, scalability and innovation were identified at a recent Econsultancy webinar as vital for online retai...
Case Study: How Gaana’ Garba chain harped on UGC for Navratri | #casestudy
This case study explores how Gaana created a buzz around Navratri, popularizing their song library and new sho...