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Excel to R – Marketing Analytics Case Study in R | Learning Lab

Excel to R – Marketing Analytics Case Study in R | Learning Lab

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14/05/2021

Learn how to apply R to a marketing analytics case study.

We cover Excel to R process conversion with #dplyr, Correlation Analysis with #ggplot2 and #recipes, & #Rmarkdown business reporting.

[LAUNCHING in 2020] Advanced Time Series Forecasting in R course. Become the times series domain expert in your organization. Get notified about this course when it comes out here: https://mailchi.mp/business-science/time-series-forecasting-course-coming-soon

[Weekly R-tips] Every Tuesday receive a new, worked out R example using practical datasets. Whether it’s shortcodes, how to use newly released libraries and functions, and other ways to help you be more efficient and “in the know” Sign up here: https://mailchi.mp/business-science/r-tips-newsletter

[Learning Labs] Every two weeks I host a FREE & LIVE webinar on advanced, intermediate, or cutting-edge topics in data science, Shiny app development, or machine learning. Always includes a code demo. Get notified so you don’t miss out: https://mailchi.mp/business-science/webinars
Quickly Find A Topic:

– Get Presentation Materials 1:57
– Agenda 4:23
– Business Problem & Existing Excel Process 5:52
– R Business Process Conversion – #dplyr, #ggplot2, #recipes – 16:32
– RMarkdown Business Report 18:17
– R Cheat Sheet 21:30
– R – LIVE CODING 23:48
– Replicating VLOOKUP in R – #dplyr #purrr – 26:56
– Feature Transformation – #recipes – 31:03
– Correlation Analysis – #cor #ggplot2 – 38:15
– Strategy Development – #dplyr #ggplot2 – 47:34
– Business Report – #rmarkdown – 52:46
– How to Learn R – The Plan – 54:11
– Q&A – 57:44

Code Available Here: https://github.com/business-science/presentations

R Cheat Sheet: https://www.business-science.io/r-cheatsheet.html

Learn R for Business: https://university.business-science.io/

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