Top Digital Marketing Skills 2021

If you want to learn digital marketing what skills should you start with? What skills are the digital marketing skills to learn if you want to succeed?

In this video, I share my digital marketing skills list. It’s my top 8 must-have digital marketing skills.

Whether you are working for someone else, running your own business or are a freelancer these, in my opinion, are the digital marketing required skills.

Digital marketing manager skills are broad, but it’s these 8 that I believe you should focus on in 2021? I’ve also recommended resources for learning each one.

What digital marketing skills would you add to my list? Let me know in the comments below.

CHAPTERS:
00:00 Intro
01:30 Empathy
02:26 Copywriting
03:11 Graphic Design
03:53 Video creation
04:24 SEO
04:51 Social advertising
05:25 Google and search ads
06:04 Analytics

RESOURCES:

Empathy:

Tips from Take Casper https://takecasper.com/2020/07/empathy-2/

Copywriting:

Everybody Writes by Ann Handley https://amzn.to/3gaczXw

On Writing by Stephen King https://amzn.to/2W52Iew

Natural Readers https://www.naturalreaders.com/online/

Graphic Design:

Canva design basics article: https://www.canva.com/learn/visual-design-composition/

Video Creation:

Primal Video on YouTube https://www.youtube.com/user/EditMyClips0

SEO:

Digital Garage https://learndigital.withgoogle.com/digitalgarage/course/seo-fundamentals

Social Ads:

Facebook blueprint https://www.facebook.com/business/learn

Google / Search ads:

Digital Garage https://learndigital.withgoogle.com/digitalgarage/course/google-ads-search

Learning Lab https://learninglab.about.ads.microsoft.com/

Analytics:

Google Analtyics on YouTube https://www.youtube.com/user/googleanalytics

Digital Garage https://learndigital.withgoogle.com/digitalgarage-ie/course/digital-marketing/module/10

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