This video describes how Volvo achieved this turnaround. In the nutshell, , Earlier, Local manufacturers do not upgrade their bus technology almost until 2004, because there was no demand for a better product. Given this environment, Volvo’s strategy of bringing state-of-the-art products and creating a market for long-distance luxury travel has been commendable.
For FREE Case studies on Business Strategies:
https://youtube.com/playlist?list=PLJqiHnBNjacqj2plSt25PC0go6UDgbvrV
For FREE Case Studies on Marketing:
https://youtube.com/playlist?list=PLJqiHnBNjacoI5xLqWfuECn_b6ap8jofv
For case studies from Harvard Business School:
https://store.hbr.org/case-studies
For Case Studies from SAGE:
https://sk.sagepub.com/cases
For Case Studies from Ivey Publishing:
https://www.iveycases.com/India.aspx
#volvobus #volvo #casestudy #Strategy #Volvoindia
