Amazon Case Study
This video presents a detailed analysis of how Amazon became one of the world’s biggest companies and dominated the e-commerce industry in such a short span of time.
In this Amazon Case Study we will explore the success of Amazon and the business capabilities of founder Jeff Bezos through four questions:
1. How Amazon became the ‘everything store’ after starting as an online bookseller?(1:13)
This segments sheds light on the journey of the company highlighting on its key business decision and breakthrough which contributed to making Jeff Bezos on of the first persons to accumulate a fortune of over $100 Billion.
The peculiar way of how Jeff Bezos handles the consumer complaints and future prospects of the company have also been discussed here.
2. What features of Amazon’s Supply Chain management face challenges in the global scenario?(6:25)
This Amazon Case Study explores the various aspects of its supply chain management, and the important factors that lead to a drop in its profits. This segment explain the international regions which could help amazon conquer the global e-commerce market.
3. Can e-commerce ever truly replace the in-person shopping experience?(8:36)
As e-commerce flourishes it delivers customers with new accessible services. However, it still lacks the fundamental features of shopping which only the traditional in store shopping provides. This sections explores the how Amazon has tried to attract more customers through new innovations and ventures.
4. What are Amazon’s implications on the Retail Industry?(11:00)
The worldwide expansion of Amazon opened doors for other e-commerce companies. Although, this led to a major drop in the sales of the traditional bricks and mortar store. This sections explains how the traditional stores could keep up with the grow competition from the online shopping websites.
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