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VIDEO INTRODUCTION:
Today’s episode is a very very special episode, because today we are going learn about one of the most underrated business Maharajas of India!!
This is story of man, who went from being a sweet seller to building a 1500 cr business empire which now sells agarbattis not just in India but to 75 countries all across the world.
and the reason why this is case study is very very special is because this legend started his business in 1948, during a time when the conditions in India were so bad that most people were struggling to even survive!! Because during that time India had just got independence, was just recovering from the horrors of both the partition and the India Pakistan war!!! but even in these terrible market conditions, this man went on to build a premium agarbatti brand and eventually turned into such a humongous business empire that stands as an inspiration for the next generations of India!!
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