We spoke with Paul Evans about how law firms can better differentiate themselves with a digital marketing strategy. We covered what law firms need to erase from their marketing content, how to repurpose content for more SEO benefits, and why LinkedIn company pages are just “not that valuable.”
Discussion Content:
00:00 Introductions
01:39 What are some clichés we should avoid on social media?
03:56 What are factors that can differentiate law firms?
06:24 Defending marketing plans to lawyers
08:12 LinkedIn company pages versus personal pages
11:42 Dealing with the short life-span of social media posts
13:24 Strategies for repurposing content
Join the BD Roundtable to hear Paul respond to these issues:
Marketing strategies for different types of law firms
Free technology solutions we can use
How to track engagement from social media to your website
What type of content does well on social media?
What is a law firm website that does a good job in SEO?
Get in touch with Paul at:
LinkedIn: https://www.linkedin.com/in/paulevansmelb/
Website: https://www.torodigital.com.au/
If you want to hear the extended Q&A session or would like to join future live Q&As, become a BD Roundtable at http://www.bdroundtable.com.
