#parlegbiscuit #udaan #businesscasestudy
Everyone has thought Parle made a decision in favour of distributors saving their jobs by not providing or supplying Parle G products biscuits to Udaan ( B2B marketplace).
But this is not the complete truth. In fact Parle has taken the decision in its own favour considering its business model which might get destroyed if it has not done so.
But everyone over the social media including the reputed youtubers has given you the half information which might be not completely true.
In this video I have described the full detailed case study regarding the incident of Udaan vs Parle and also explain the reason why Parle has taken the decision against Udaan by not supplying Parle G biscuits to the company.
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