When you rebrand your business, there are likely to be a few elements above all that you’re concerned about correcting. These might be weaknesses that you identified long in advance, or it might be that they were pointed out to you through customer feedback or something similar.
However, it is worthwhile to take this opportunity to bolster all aspects of your business rather than just a few – as this might save you from having to repeat the whole process when new weak spots emerge down the line. A more considered approach can make your rebranding as comprehensive and impressive as possible.
The New and Improved Website
You might identify that the website is one of the biggest areas needing to reflect the change in your brand. What should you change on your site, though? If all the changes that you are making have to do with your working structure and the tools you use, it might be difficult to show these differences naturally without explaining them. In contrast, if you are introducing new products, or are using new products in your business, it is easier to have a page on your site that shows this new information and can even offer video demonstrations of these products.
While it is important to explain what you are changing, why, and how it will improve your brand for customers, it can be more impactful to show your improvements rather than telling. This might be done through an impressive aesthetic that shows off your new elements of branding, or by using Istio API gateways to make the website more functional and enjoyable for users.
Consistent Rebranding at Once
This effort can take a lot of planning, coordination, and work, but if it all pays off, it can incite a lot more interest in your brand – which is the desired outcome. However, this could be spoiled by a forgotten aspect that audiences stumble upon – a vestige of your old brand out in the wild.
In some ways, this can break the illusion. If the element you’ve forgotten is one that still has a sizeable audience, then that audience might feel as though you’ve forgotten them – which might damage the positivity you’re trying to bring in with these changes. For this rebranding to be as effective as possible, it needs to be present everywhere your brand can be seen.
Where Does an App Fit in?
If you haven’t got an app already, this rebranding process might feel like an ideal opportunity to develop one. Not only can it be a strong signal that this is the new and improved you, but it can also provide a way to overhaul the way that your products or services are experienced. For some brands, an app can allow you to reinvent how audiences engage with you – perhaps making it easier for them to do so on their own terms, creating greater convenience and flexibility, as with integrated delivery systems. In any case, the app should be an extension of your brand rather than just an accessory.
