So I also found another interesting stat which says that Au invests about 10% of its Revenue into marketing and you invest not five not three but 1% of your Revenue into marketing actually less than 1 person sir how is this even possible that you’re spending so less and yet you’re growing so fast we have two inherent advantages a single brand.
Common brand amul B a legacy and certain consistency in communication that we have built in is helping us leverage and get more with very less bends so Comm Communications is way to connect with the consumer in the right context with consistency and as low a cost as possible
