Subscription Commerce Merchants Adapting to Rising Churn Rates

business strategy for customer retention and growth

Merchants today are prioritizing innovative ways to retain and monetize their existing customer base, moving away from traditional customer acquisition methods. This significant shift demonstrates how subscription-based businesses are adapting to the prevailing macroeconomic environment. A pivotal discovery underlining this change comes from a recent “2023 State of Industry Report” by subscription billing software firm […]

How Businesses are Still Adapting | #hrmanagement #hrexecutive

hybrid office

The Covid-19 pandemic has changed how people work. During this unprecedented time, businesses and their employees had to adapt to the world around them and find ways that still allowed them to work, but meant that they could adopt a safer approach to busy spaces. One of the major changes to come out of the […]

Adapting Business and Marketing Strategies to the New Normal

Adapting Business and Marketing Strategies to the New Normal

0:00:00 : Introduction 0:00:20 : A global seller’s message about contactless selling & safety 0:01:05 : A national restaurant chain’s message about food safety 0:01:39 : A local Real Estate Broker’s message about virtualizing a key sales step 0:02:34 : COVID-19’s disruption of of business strategies 0:03:29 : Considerations for Adapting Your Business and Marketing […]

Diageo on D2C strategy, owning search and adapting to new consumer moments

Diageo on D2C strategy, owning search and adapting to new consumer moments

For brands who primarily sold to or interacted with customers via a physical venue, the Covid-19 pandemic and the lockdown that it brought prompted an abrupt shift towards finding ways to interact with customers in the digital realm instead. This was particularly true for beverage company Diageo, which owns drinks brands like Guinness, Baileys, Smirnoff, […]

How FMCG brands are adapting products in response to the shift to ecommerce

How FMCG brands are adapting products in response to the shift to ecommerce

The Covid-19 pandemic has accelerated the shift to ecommerce, with the number of online shoppers globally increasing 9.5% in 2020. This growth is predicted to continue 10% year-on-year, reaching 3.8 billion in 2021. The shift to ecommerce has been particularly noticeable within FMCG. In December 2020, 8.5 million UK households shopped for their groceries online […]

How is the industry adapting in a crisis? Join our webinar – Econsultancy

How is the industry adapting in a crisis? Join our webinar – Econsultancy

As more people look for information and services online during the pandemic, investment in user experience and usability can offer a competitive advantage. But what does improving UX look like right now? How should brands be improving their digital products? And how are insight and UX professionals adapting? Join UX expert Chris Rourke, CEO at […]

how are enterprise organisations adapting to the “new normal”? – Econsultancy

how are enterprise organisations adapting to the “new normal”? – Econsultancy

Two weeks ago, Econsultancy and Marketing Week conducted a wide-ranging survey of marketing professionals to find out how they were being impacted by the coronavirus crisis. The initial survey, carried out on 16th March, revealed how marketers felt about working remotely due to the pandemic, the potential for delays to product and service launches and […]