A few weeks back I received an email from Google Ads with the subject line “Location Extensions will be activa...
An introduction to Google Ads Video Ad Sequencing (VAS) Search Engine Watch
Video Ad Sequencing (VAS) is a recent addition to the Google Ads video campaign types that allows advertisers ...
3 Handy Google Ads Scripts to Automate Tasks
I am not usually a proponent of automating paid search campaigns. I relish the control of choosing keywords, s...
Brands know better than to use annoying sound-on autoplay video ads but they’re still doing it anyway – Econsultancy
Drama at the publisher of former Gawker Media websites including Deadspin and Gizmodo is offering a glimpse in...
5 Simple Steps to Recover a Disabled Facebook Ads Account
Compliance, consistency and accountability are key to maintaining this essential marketing tool. ...
Facebook Employees Blast Company’s Political Ads Policy | Social Networks
At least 250 Facebook employees signed a letter to CEO Mark Zuckerberg criticizing the company’s hands-...
This Facebook Ads Strategist Answers the 3 Commonly Asked Questions
I sat down with Chris Chung of Locate 852 to learn about ad strategy on the popular social media platform. ...
A visual guide for every Google Ads extension
Sitelinks, the first Google ad extension, was introduced in 2009. They enabled advertisers to expand the total...
Google Ads Expands Keyword Variant Matching, Again
Over the past couple of years Google Ads has expanded the use of close keyword variants. I wrote about the ini...
Google Ads announce more changes to match types
Google Ads has recently announced that it now allows ads to be served for queries that it understands to share...