ads - purshoLOGY

Brands know better than to use annoying sound-on autoplay video ads but they’re still doing it anyway – Econsultancy

Drama at the publisher of former Gawker Media websites including Deadspin and Gizmodo is offering a glimpse in...

Compliance, consistency and accountability are key to maintaining this essential marketing tool. ...

At least 250 Facebook employees signed a letter to CEO Mark Zuckerberg criticizing the company’s hands-...

I sat down with Chris Chung of Locate 852 to learn about ad strategy on the popular social media platform. ...

Sitelinks, the first Google ad extension, was introduced in 2009. They enabled advertisers to expand the total...

Over the past couple of years Google Ads has expanded the use of close keyword variants. I wrote about the ini...

Google Ads has recently announced that it now allows ads to be served for queries that it understands to share...

Google Ads is an important platform for online merchants. Google Analytics is another. Combining the two provi...

Make your advertising dollars count. August 29, 2019 2 m...

Earlier this year at its annual Marketing Live conference, Google announced a slew of Ads updates. One that di...