Reddit this week launched Trending Takeover ads for its Search tab and Popular feed, on both mobile and deskto...
Google to Show Shopping Ads in Gmail
I received an email a few days ago from Google, stating that Shopping ads would appear in Gmail starting the w...
3 New Google Ads Image Formats Could Help Merchants
A primary benefit of Google Shopping is visual. Rather than reading about a product, searchers can see an imag...
Could Ads Become Potent Weapons Against Streaming Piracy? | Online Advertising
Though it no longer grabs many headlines, video piracy remains a major issue for pay-TV services, according to...
My 3 Favorite Google Ads’ Filters
Managing Google Ads can be a daunting task, even for experienced practitioners. The user interface includes tw...
Using Google’s Dynamic Ads to Personalize, Drive Conversions
Merchants strive to make their Google Ads stand out. They may use value-adds and credibility factors to differ...
Costs for ads targeting Safari users have fallen by 60% because of ITP, but are advertisers missing the plot? – Econsultancy
In the two years since Apple introduced Intelligent Tracking Prevention (ITP) for its Safari web browser, pric...
Google Ads Now Includes Location Extensions Automatically
A few weeks back I received an email from Google Ads with the subject line “Location Extensions will be activa...
An introduction to Google Ads Video Ad Sequencing (VAS) Search Engine Watch
Video Ad Sequencing (VAS) is a recent addition to the Google Ads video campaign types that allows advertisers ...
3 Handy Google Ads Scripts to Automate Tasks
I am not usually a proponent of automating paid search campaigns. I relish the control of choosing keywords, s...