Google - purshoLOGY

Google for branding: Getting more from search engine services

Google hasn’t been merely a search engine for some time. These days it has grown into a massive space...

One can easily translate sign reputation management to income management. Your public image directly affects s...

I received an email a few days ago from Google, stating that Shopping ads would appear in Gmail starting the w...

A primary benefit of Google Shopping is visual. Rather than reading about a product, searchers can see an imag...

Google Analytics is a powerful tool that’s unprecedented in its ability to measure your website’s performance....

By John P. Mello Jr. Jan 21, 2020 4:00 AM PT Sundar Pichai, CEO of Google and parent company Alphabe...

Search engine optimization is the process of optimizing web pages for ranking algorithms. But it is equally im...

Managing Google Ads can be a daunting task, even for experienced practitioners. The user interface includes tw...

Google has inked a deal to acquire 6-year-old Ireland-based firm Pointy, reportedly for US$163 million. ...

Numbers can provide great insight, sure. But human connection is still key. January...