Google - purshoLOGY

Removing Personal Data from Google Analytics

Google Analytics prohibits the collection of personally identifiable information. If detected, Google could de...

Whether you’re researching keywords, reviewing lead sources, or analyzing customer attributes from a CRM expor...

Ad blockers are a constant of the internet, but what does that mean for us? After comparing two different sour...

The world of paid digital advertising is changing fast. Over the last year alone, marketers have had to adapt ...

If you want to rank higher on Google Maps, there are a number of different factors you are going to need to ta...

A few weeks back I received an email from Google Ads with the subject line “Location Extensions will be activa...

Google Analytics (GA) is one of the most popular traffic analytics tools for websites, but it can have serious...

Google Analytics may be the most important application to understand the behavior of your visitors and make da...

Video Ad Sequencing (VAS) is a recent addition to the Google Ads video campaign types that allows advertisers ...

I am not usually a proponent of automating paid search campaigns. I relish the control of choosing keywords, s...