Googles - purshoLOGY

SEO: Google’s Product Knowledge Panels Drive Impressions (but Not for Amazon)

Every merchant wants to beat Amazon in Google’s organic search listings. The easiest way? Upload data for plac...

In its never-ending quest to improve search results, Google is extending natural language processing to “passa...

I’ve written many articles in the last year that address Google Ads’ automation. Used carefully, automation — ...

30-second summary: Signaling rapid growth, PAA boxes are now present across half of all SERPs. With 75% of PA...

October 2, 2020 7 min read Opinions expressed by Entrepr...

30-second summary: Google is giving a lot of visibility to video content through its interactive SERP section...

Google’s domination of the online advertising market appears to have stalled since Amazon last year beca...

Google recently announced “Core Web Vitals,” which are new performance metrics that will become a search ranki...

30-second summary: Consumers visit an average of 14 different channels before they decide whether to make a p...

It was January 22 when Google announced changes to the world of search engine optimization. The so-called “spo...