SEO: Target Informational Rankings with Pillars and Clusters
Unless it’s a major brand, an ecommerce site’s category and product pages may not rank organically for informational search queries. Creating pillar and cluster pages can help. Shoppers overwhelmingly search for non-branded keywords. Unfortunately, conventional ecommerce content has trouble ranking for non-branded, informational queries. For example, the search intent of “best trail running shoes” is […]