Content Marketing Should Mimic Publishing, Broadcasting
The best content marketing is so good, so useful, so entertaining that it holds an audience’s attention like a good newspaper, magazine, or TV show. The process, however, can require a substantial commitment. “All great publications have missions. Helen Gurley Brown sought to make every girl feel that she can be beautiful and confident. That’s […]
Pro Athletes Are Using Content to Increase Value. You Should Mimic Their Strategy.
You’re more valuable when you’re negotiating with a built-in fanbase. June 15, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. The NFL draft, which happened April 23rd through April 25th, played out in an unprecedented way. For the first time in its history, the draft was done virtually. And while the media […]