Case Study: How Skybags garnered 29 mn+ reach ft. Remo D’Souza generating UGC with its rap anthem & engagement campaign | #casestudy
Launching a rap anthem for Gen-Z to celebrate the reunion with friends in schools and colleges, Skybags released a phase-wise engagement campaign. The brand roped in Remo D’Souza to launch a contest campaign to drive recall, paving the way for UGC. This case study explores how Skybags engagement campaign leveraged social media platforms with celebrities […]