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Q&A with Mastercard’s Guillaume Conteville Search Engine Watch

One in five searches are now made via voice with digital assistants, which are becoming an increasingly prominent feature in our homes and on mobile devices. How are brands optimizing for voice search? In fact,...

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15 Tried and tested bookmarklets for SEOs to improve productivity Search Engine Watch

It’s becoming increasingly expectant that SEO’s become more flexible and holistic in their approach to website optimization. In that spirit, taking time out to find better and more efficient ways of doing day t...

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4 Things That You (Might) Never knew About Optimising For Search

Web traffic can be acquired in several different ways. There are repeat visitors and paid links and then there are referrals from social media or from other sites who have quoted or mentioned you. These are all...

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Different ways voice search is affecting your brand Search Engine Watch

We live in a world where a large number of people like to engage with their favorite brands online, and business owners are understanding that now. Today, a chunk of people find new products online and also pla...

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Top four social listening tools for 2020 and why they’re great Search Engine Watch

Every business wants as much customer feedback as possible. That’s why we obsessively measure NPS (which barely has any statistical validity) and run surveys (which, in addition to being biased by definition, c...

How YouTube dominates search and how you can optimize your videos to take advantage – Econsultancy
Ecommerce Trends

How YouTube dominates search and how you can optimize your videos to take advantage – Econsultancy

For example, last year, YouTube, according to Searchmetrics data, was the second most visible website in Google’s search results globally, based on its performance in organic search in ten countries, including ...

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Q&A with SAP’s Siddharth Taparia Search Engine Watch

At The Transformation of Search Summit next month, we’ll be hearing from a panel on “Embarking on Search Transformation Projects.” One of those panelists will be Siddharth Taparia, SVP and Head of Strategic Tra...

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Six social media marketing strategies that work and convert Search Engine Watch

As an estimate, 3.499 billion people that make around 50% of the earth’s population are active social media users. Of that, Facebook alone has over 2.375 billion active users. WhatsApp, an instant messaging app...

Want More Ecommerce Conversions? Improve Your Product Search
Ecommerce Trends

Want More Ecommerce Conversions? Improve Your Product Search

Modern search technology uses artificial intelligence and machine learning to deliver highly personalized and relevant results. The outcome is often a shorter path to purchase — and more conversions. Retailers...

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How to fix the top most painful website UX mistakes [examples] Search Engine Watch

In today’s market of evolving website functionality, UX design has become more important than ever to businesses, globally. Here’s a roundup of top UX mistakes and how to fix them. We want users to navigate our...

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