Search

SEO How-to, Part 2: Understanding Search Engines
Ecommerce Trends

SEO How-to, Part 2: Understanding Search Engines

Nearly half of shoppers turn to Google before deciding what to buy and where to buy it. Understanding how Google and other search engines work can help you choose which optimization strategies to apply. This po...

Yes, Toxic Backlinks Can Still Harm Search Rankings
Ecommerce Trends

Yes, Toxic Backlinks Can Still Harm Search Rankings

When a website links to your online store, that site is indicating it finds your content valuable enough to share with its own audience. Google and other search engines recognize this vote of confidence, which ...

travel_accommodation_hotel
Ecommerce Trends

How hotels can find opportunity in search & UX during the Covid-19 crisis – Econsultancy

Should your hotel maintain, slow or pause paid advertising activity? What other opportunities are there during the Covid-19 crisis? It’s no secret that the global hospitality industry has been hit hard during ...

how-search-giants-are-helping-spread-covid-19-awareness.jpg
Quick Tips

How search giants are helping spread COVID-19 awareness

30-second summary: Misinformation can be even more harmful that the danger itself, Michael McManus highlights the initiatives search and social giants have and are promoting COVID-19 awareness. Google has made...

Fact-checking six more rumours about how search is changing – Econsultancy
Ecommerce Trends

Fact-checking six more rumours about how search is changing – Econsultancy

Separating fact from fiction in SEO can be really difficult. In a previous post, I looked at the validity of five popular rumours from across the search industry. In this follow-up, I focus on analysing the re...

Setting the right budgeting strategy for paid search – Econsultancy
Ecommerce Trends

Setting the right budgeting strategy for paid search – Econsultancy

What is the right overall level of investment in paid search and how do you set the right bidding or price levels for when ads are clicked? This briefing is taken from Econsultancy’s Paid Search Planning ...

how-writers-can-optimize-content-for-a-variety-of-search-engines.jpg
Quick Tips

How writers can optimize content for a variety of search engines

30-second summary: If you think optimizing your content for Google is tough, then you‘re going to be amazed by how many factors you‘ll have to consider when optimizing your writing for multiple search engines....

Subscription box retailers enjoy high search traffic and low online advertising costs
Ecommerce Trends

Subscription box retailers enjoy high search traffic and low online advertising costs

From meal ingredients to craft kits, beauty products to coffee beans, there’s a subscription box for almost everything. Previously a relatively niche industry, subscription box businesses have enjoyed steady gr...

SEO: Auditing Backlinks with Google Search Console
Ecommerce Trends

SEO: Auditing Backlinks with Google Search Console

The best backlinks are the ones search engines know about. Four reports in Google Search Console help analyze the strength of your backlink portfolio. Search engines use backlinks — the links from other sites t...

shopping-page.jpg
Quick Tips

How retailers can maximize the influx of organic search traffic to PDPs during COVID-19

30-second summary: While it has always been important to optimize PDPs, which serve as one of the main entry points to a site, it is a good time for online retailers to maximize the performance of traffic to t...

X
Glad to have you at purshoLOGY
Welcome to purshoLOGY Bot
wpChatIcon