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Case Study: How Snapchat Lens campaign for Chupa Chups garnered a Share Rate of 1.71%
Case Study

Case Study: How Snapchat Lens campaign for Chupa Chups garnered a Share Rate of 1.71% | #casestudy

Chupa Chups from Perfetti Van Melle released a Snapchat gamified lens as a part of its engagement campaign on ...

by Mr.Pursho
on 10/12/2021
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Case Study: How ZEE5 created interest around Rashmi Rocket through Gender Testing awareness campaign
Case Study

Case Study: How ZEE5 created interest around Rashmi Rocket through Gender Testing awareness campaign | #casestudy

With the Rashmi Rocket marketing campaign, ZEE5 tapped on an overarching theme of awareness around Gender Test...

by Mr.Pursho
on 06/12/2021
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Case Study: How Manipal Academy of Higher Education’s audio campaign on Spotify garnered a CTR of 0.7%
Case Study

Case Study: How Manipal Academy of Higher Education’s audio campaign on Spotify garnered a CTR of 0.7% | #casestudy

With an aim to increase its reach and awareness beyond traditional mediums of communication, Manipal Academy O...

by Mr.Pursho
on 26/11/2021
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Case Study: How Sony BRAVIA's Google TV integration campaign garnered 8.5Mn impressions
Case Study

Case Study: How Sony BRAVIA’s Google TV integration campaign garnered 8.5Mn impressions | #casestudy

Sony India undertook a social media campaign to promote Sony BRAVIA’s integration with Google TV in India. The...

by Mr.Pursho
on 24/11/2021
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Case Study: How Moj-PlayerzPot campaign drove 300k+ UGC during IPL
Case Study

Case Study: How Moj-PlayerzPot campaign drove 300k+ UGC during IPL | #casestudy

With an aim to establish its presence during the IPL and drive engagement, PlayerzPot launched the #PlayerzP...

by Mr.Pursho
on 20/11/2021
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Case Study: How Zandu Ultra Power Balm built salience leveraging Khali, engaging 7L+ users
Case Study

Case Study: How Zandu Ultra Power Balm built salience leveraging Khali, engaging 7L+ users | #casestudy

The case study explores how Zandu Ultra Power Balm awareness campaign attempted to boost sales through its ass...

by Mr.Pursho
on 18/11/2021
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Case Study: How Aditya Birla Health Insurance created brand salience in health sector on World Heart Day
Case Study

Case Study: How Aditya Birla Health Insurance created brand salience in health sector on World Heart Day | #casestudy

On World Heart Day, Aditya Birla Health Insurance focussed on creating brand awareness around health and fitne...

by Mr.Pursho
on 29/10/2021
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Case Study: How Streax's influencer activation for SRK-starrer campaign reached 36mn consumers
Case Study

Case Study: How Streax’s influencer activation for SRK-starrer campaign reached 36mn consumers | #casestudy

As a part of the campaign, Streax partnered with television personalities, Gauahar Khan, Rithvik Dhanjani, and...

by Mr.Pursho
on 21/10/2021
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Case Study: How Hershey's Friendship Day campaign garnered a reach of 4 Mn on Instagram
Case Study

Case Study: How Hershey’s Friendship Day campaign garnered a reach of 4 Mn on Instagram | #casestudy

Here’s a look how Hershey’s Campaign engaged its younger target group through an Instagram reels activation in...

by Mr.Pursho
on 13/10/2021
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Case Study: How ALTBalaji garnered 247Mn+ reach for their newly released show – ‘Cartel’
Case Study

Case Study: How ALTBalaji garnered 247Mn+ reach for their newly released show – ‘Cartel’ | #casestudy

ALTBalaji adopted a 360-degree approach, to create awareness and intrigue around their show Cartel, focussed o...

by Mr.Pursho
on 25/09/2021
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