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Study: 2023 Super Bowl Commercials Sparks Consumer Demand

We see it, we like it, we want it, we buy it. It looks like Super Bowl commercials may leave an impact on consumers for ...

Case Study: How Fevicol used Instagram Reels Remix feature to engage users
Case Study

Case Study: How Fevicol used Instagram Reels Remix feature to engage users | #casestudy

Fevicol invited the audience to participate in an engagement activity by reviving an older ad, using Instagram’s AI. The...

Case Study: How Colors TV garnered 400+ Mn Reach in Valentine’s Week for the launch of new show
Case Study

Case Study: How Colors TV garnered 400+ Mn Reach in Valentine’s Week for the launch of new show | #casestudy

Staying true to the theme of the show, Colors TV managed to assemble quantitative and qualitative results for the multi-...

Case Study: How Uber's WhatsApp 2 Ride campaign for Delhi NCR garnered 31M Impressions
Case Study

Case Study: How Uber’s WhatsApp 2 Ride campaign for Delhi NCR garnered 31M Impressions | #casestudy

This case study explores how Uber used WhatsApp business platform to enable consumers to book a cab through the messagin...

Case Study: How Swiggy had the whole nation questioning - 'Why Is This A Swiggy Ad?’
Case Study

Case Study: How Swiggy had the whole nation questioning – ‘Why Is This A Swiggy Ad?’ | #casestudy

Using the best potential of UGC format, Swiggy asked the audience a simple question – ‘Why Is This A Swiggy Ad?’ and had...

Case Study: How Hajmola created a social impact through #AchchaiKaChatkara
Case Study

Case Study: How Hajmola created a social impact through #AchchaiKaChatkara | #casestudy

Hajmola joined hands with Josh App, fueled by influencers to spread the message of compassion and help with the #Achchai...

Case Study: How Swiggy had the whole nation questioning - 'Why Is This A Swiggy Ad?’
Case Study

Case Study: How Swiggy had the whole nation questioning – ‘Why Is This A Swiggy Ad?’ | #casestudy

Using the best potential of UGC format, Swiggy asked the audience a simple question – ‘Why Is This A Swiggy Ad?’ and had...

Case Study: How Lux raised awareness around breast cancer by launching its soap with a lump
Case Study

Case Study: How Lux raised awareness around breast cancer by launching its soap with a lump | #casestudy

This Breast Cancer Awareness month, Social Samosa takes you behind Lux’s ‘The Soap with a Lump’ campaign. In 2019, Wunde...

Case Study: How Wiggles Petfluencer Party garnered 11.1mn reach with 100+ influencers
Case Study

Case Study: How Wiggles Petfluencer Party garnered 11.1mn reach with 100+ influencers | #casestudy

Wiggles collaborated with creators and influencers for the Petfluencer Party campaign that aimed at strengthening the br...

Case Study: How Happilo celebrated Raksha Bandhan with iconic Bollywood characters
Case Study

Case Study: How Happilo celebrated Raksha Bandhan with iconic Bollywood characters | #casestudy

On the occasion of Raksha Bandhan, Happilo showcased the sibling bond through an elaborate social media push where influ...