How influencer marketing can survive the oncoming recession
30-second summary: The marketing and advertising industry is bracing itself for a slowdown, with analysts steadily adjusting ad spending forecasts. Marketers will keep a close watch to determine what drives the most value. Influencer marketing has surged in popularity recently, and investment was expected to hit $15 billion in 2022, according to pre-pandemic forecasts. However, COVID-19 […]
Can Cable TV Survive the 5G Wireless Threat? | Service Providers
Traditional cable TV providers will face a big competitive threat in the next decade from the Internet, IPTV and 5G wireless. Cable TV typically lands at the bottom in customer satisfaction surveys. That means there is both plenty of room for improvement and plenty of room for new competitors and new technologies to jump in […]