Case Study: How Cheryl’s Cosmeceuticals DIY OxyBlast facial campaign created buzz amidst the quarantined festive trail | #casestudy
The main motto behind the campaign was to create buzz around the launch of Cheryl’s Cosmeceuticals DIY OxyBlast facial kit which delivers oxygen deep into the skin, leading to increased luminosity and enhanced radiance. Cheryl’s wanted to showcase a virtual experience to its brand advocates through the online session, which could help boost the brand’s […]
The Trail to the Platform | Vendors
Some years ago, Marc Benioff told me he was not interested in developing back office apps that would compete with SAP and Oracle in the ERP and finance market. Many people, myself included, looked askance at that idea and wondered out loud how the company would continue to grow because, hey, there’s front office and […]