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VIDEO INTRODUCTION:

This failure of pepsi, teaches a very very important lesson on how to avoid a terrible product failure. From cocacola’s stand point it teaches us how to kill a competitors product using a marketing strategy!!!
So in this case study lets deep dive and understand,
Why did Pepsi release the crystal pepsi?
What went wrong with their business strategy?
How did Cocacola kill Pepsi’s opportunity?
And What are the lessons that we need to learn from this failure of pepsi?

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⬇️Our Top 2022 Playlist

Geopolitics:
India is Trapping China – https://youtu.be/I7vz7Ym82_4
Oil Giants Crushing Europe – https://youtu.be/aGVtLubW9q0
Israel’s Secret Strategies – https://youtu.be/ec9Nwka9kBg
China vs India Military Strategy in Ladakh – https://youtu.be/tTlwfnZAdQk
Upcoming US Recession Affects Indian Economy – https://youtu.be/HofmLFn6MTo

Best of Business:
1. Asian paints – https://youtu.be/jGT6ob8hV6M
2. Amul – https://youtu.be/nnwqtZiYMxQ
3. Haldiram – https://youtu.be/Z7P-t_yc8gE
4. Malboro – https://youtu.be/6-tS7-IhCbI
5. Lijjat Papad – https://youtu.be/EdpoEmifW7M

►Books Everyone should read:
1. Sapiens: https://amzn.to/3wIqqtG
2.Jab Jab Jab Right Hook: https://amzn.to/3eb36ym
3.Presuasion: https://amzn.to/3nF4Xi8
4.Start with why: https://amzn.to/2R7UHCW
5. Culture code: https://amzn.to/3tfaxsZ
6. Hooked: https://amzn.to/2R9G9CM
7. I will teach you to be rich: https://amzn.to/3AUDLSO
8. From Third world to First: https://amzn.to/3yQSjAV
9. This is Marketing: https://amzn.to/334VNlL

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✅Study Materials:

https://scholarworks.uni.edu/cgi/viewcontent.cgi?article=1177&context=draftings#:~:text=As%20of%201991,%20Coca-Cola,Manual%2090/91,%20p. />
https://www.kantar.com/north-america/inspiration/sport-leisure/how-much-is-a-super-bowl-commercial-and-is-it-worth-it#:~:text=According%20to%20Kantar%20research,%20the,on%20the%20attention%20and%20impact

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