You may have noticed blue, hyperlinked performance stats recently in your Google Ads interface. This is a new ...
Don’t Even Think About Facebook Ads Until You Have These 5 Things In Place
July 14, 2020 6 min read Opinions expressed by Entrepren...
5 Tips for Dental Ads That Attract Readers’ Attention
If you are a dentist, you have probably thought about running digital advertisement campaigns at one point or ...
Your Guide to Creating and Optimizing Facebook Video Ads
June 15, 2020 7 min read Opinions expressed by Entrepren...
Guide to Google Ads’ Automated Bidding Options
Automated bids in Google Ads remove control from advertisers and rely on Google’s algorithm for cost a...
How to increase online sales in three easy steps through PPC ads
30-second summary: Coronavirus and related quarantine measures led to an increase in online sales, the amount...
Don’t Drop Google Shopping Ads Despite the Free Listings
In a surprise, Google announced on April 21 that a portion of listings on the Google Shopping tab would be fre...
How to Use Competitors’ Names in Google Ads
A hotly debated topic in paid search marketing is bidding on competitors’ names and phrases. The consideration...
In Google Ads, Balance Automated Bids with User Control
In “3 Handy Google Ads Scripts to Automate Tasks,” I addressed methods to expedite pay-per-click management. B...
Why You Should Be Buying Facebook Ads Now
Take advantage of lower costs and seize market share. March 13, 2020 ...