Reading Time: 5 minutes Big data drives most modern businesses, and it never sleeps. Simply put, you ha...
A day in the life of… Marcel Hollerbach, CMO of data integration company Productsup – Econsultancy
Marcel Hollerbach is the CMO at data integration company Productsup. He speaks to Econsultancy about the impor...
Six ways search data can drive content marketing success – Econsultancy
Björn Darko, VP Product, Searchmetrics, sets our six ways to use search data in pursuit of content marketing s...
Just Eat’s Matthew Bushby on his lockdown data takeaways and amplifying TV with online – Econsultancy
At Day Three of the Festival of Marketing 2020, IAB UK’s Chief Marketing Officer James Chandler sat d...
Making Strategic Business Decisions with Customer Support Data | #customersupport #supporticket
We began this blog series with Part 1 on how to use reports from your B2B customer support software solution to interpret key data and implement strategies as a result.
How to create compelling content based on existing data
30-second summary: Data-driven content lends credibility and authority to your brand. Existing public data so...
How to deal with Facebook’s view-through conversions when aggregating data from multiple platforms – Econsultancy
With some of our clients seeing as much as two times the revenue in the Facebook Ads interface as Google Analy...
Market Trends, Data and Analysis
Reading Time: 5 minutes Enterprise resource planning systems are now considered in the list of basic re...
How Companies Use Big Data for Impressive Email Marketing Results?
Reading Time: 6 minutes Over the years, email marketing has become a go-to for businesses. Every single...
How can FMCG brands make the most of their hard-won first party data & deliver more effective digital advertising? – Econsultancy
During the coronavirus pandemic, many FMCG brands have established new channels and relationships with consume...