Data

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Quick Tips

Hands Down, The Best iTunes Alternative for Backing Up iPhone/iPad Data

iPhone and iPad users are often met with a common challenge: managing and storing data. Space limitations on iPhones and iPads are a pain point among their users, and the most common go-to for backing up data h...

Removing Personal Data from Google Analytics
Ecommerce Trends

Removing Personal Data from Google Analytics

Google Analytics prohibits the collection of personally identifiable information. If detected, Google could delete PII from your reports. Users of Google Analytics should therefore be proactive to detect and th...

7 Ways Big Data Will Impact Ecommerce in 2020
Ecommerce Trends

7 Ways Big Data Will Impact Ecommerce in 2020

The rise of ecommerce has generated an avalanche of data, most of it unused. In 2020 and beyond, merchants will increasingly use the data to improve their businesses while also protecting consumer privacy. As ...

What is zero party data? – Econsultancy
Ecommerce Trends

What is zero party data? – Econsultancy

Marketers are more focused on data than ever before. In a survey carried out by Econsultancy earlier this year, the majority of B2C marketers cited ‘data-driven marketing which focuses on the individual’ as th...

Using COUNTIF, COUNTIFS in Google Sheets to Sort, Analyze Data
Ecommerce Trends

Using COUNTIF, COUNTIFS in Google Sheets to Sort, Analyze Data

Whether you’re researching keywords, reviewing lead sources, or analyzing customer attributes from a CRM export, Google Sheets’ COUNTIF and COUNTIFS formulas can help. These two spreadsheet formulas will only c...

Seven steps to an effective data strategy and a virtuous circle of insight – Econsultancy
Ecommerce Trends

Future trends in customer data platforms – Econsultancy

This briefing on future trends in customer data platforms reproduces content from Econsultancy’s CDP Best Practice Guide. Organising large amounts of customer data is becoming a huge challenge for markete...

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Quick Tips

5 Top Ways to Secure Your Business Data

No matter how small or big a business is, there is always that confidential information that all companies want to secure. It could be financial records, internal documents, or any other documents with sensitiv...

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Quick Tips

Top 3 Innovative Real Time Data Solutions

Real-time computing refers to computing systems that respond to changes in the environment with millisecond constraints on their responses. Real-time data streaming hasn’t been traditionally feasible because of...

5 Ways Data Science Drives Ecommerce Revenue
Ecommerce Trends

5 Ways Data Science Drives Ecommerce Revenue

Analyzing data to improve retail sales is not new. What is new is the volume of data and sophisticated machine-learning algorithms to analyze it. Data science is the processing and analysis of large datasets —...

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Quick Tips

The 5 Key Benefits Of Data Tokenization

There are many challenges in cyber security, and data tokenization represents a very effective solution for protecting sensitive data. In the most fundamental terms, tokenization is a process where a nonsensiti...

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