Data

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Quick Tips

How to create compelling content based on existing data

30-second summary: Data-driven content lends credibility and authority to your brand. Existing public data sources offer a great starting point for implementing a data-driven content strategy. While they may i...

How to deal with Facebook’s view-through conversions when aggregating data from multiple platforms – Econsultancy
Ecommerce Trends

How to deal with Facebook’s view-through conversions when aggregating data from multiple platforms – Econsultancy

With some of our clients seeing as much as two times the revenue in the Facebook Ads interface as Google Analytics for the same campaigns, you could come to the conclusion that Facebook is overstating conversio...

Market Trends, Data and Analysis
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Market Trends, Data and Analysis

Reading Time: 5 minutes Enterprise resource planning systems are now considered in the list of basic requirements for the management of a business. From planning to managing, it is used in core manufacturing s...

How Companies Use Big Data for Impressive Email Marketing Results?
Softwares We Suggest

How Companies Use Big Data for Impressive Email Marketing Results?

Reading Time: 6 minutes Over the years, email marketing has become a go-to for businesses. Every single day, more than 290 billion emails are sent and by 2023 this figure is expected to reach 347 billion. Gl...

How can FMCG brands make the most of their hard-won first party data & deliver more effective digital advertising? – Econsultancy
Ecommerce Trends

How can FMCG brands make the most of their hard-won first party data & deliver more effective digital advertising? – Econsultancy

During the coronavirus pandemic, many FMCG brands have established new channels and relationships with consumers. How can they use these to gather first-party data and put it to effective use in their advertisi...

Share Customer Data Anonymously to Combat Fraud
Ecommerce Trends

Share Customer Data Anonymously to Combat Fraud

Ecommerce fraud prevention depends on good data. That data can come from payment card providers, credit bureaus, address listings, and, more recently, other merchants. A few years ago, a shoplifter stole produc...

how to use search data to set strategy – Econsultancy
Ecommerce Trends

how to use search data to set strategy – Econsultancy

Digital transformation consultant and experienced marketing director Pascal Moyon shares his approach to search analysis and strategy for digital businesses. The CMO is said to be the most exposed job in a com...

Permission Request Letter for Data Collection for Research
Business Communication

Permission Request Letter for Data Collection for Research

  A permission request letter is one where an individual, organization, or group is requesting permission to perform an act or obtain information. A Permission request letter for data collection for resea...

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Quick Tips

10 Reasons why marketers use data to make budgeting decisions

30-second summary: Bear in mind that no marketing strategy has ever succeeded without the complex mix of data analysis and smart budgeting decisions. Marketers face the tough challenge of data-driven decision-...

Carolyn-Corda
Ecommerce Trends

A day in the life of… Carolyn Corda, CMO at global data consortium, ADARA – Econsultancy

ADARA bills itself as ‘the world’s travel data co-op’, putting it in a unique position to assess the impact of the pandemic. We spoke to CMO Carolyn Corda to find out about her work, and how the industry is res...

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