Ecommerce fraud prevention depends on good data. That data can come from payment card providers, credit bureau...
how to use search data to set strategy – Econsultancy
Digital transformation consultant and experienced marketing director Pascal Moyon shares his approach to searc...
Permission Request Letter for Data Collection for Research
A permission request letter is one where an individual, organization, or group is requesting permissio...
10 Reasons why marketers use data to make budgeting decisions
30-second summary: Bear in mind that no marketing strategy has ever succeeded without the complex mix of data...
A day in the life of… Carolyn Corda, CMO at global data consortium, ADARA – Econsultancy
ADARA bills itself as ‘the world’s travel data co-op’, putting it in a unique position to assess the impact of...
To Master Data Visualization, Start with These 3 Books
Your boss requested an urgent report that shows the trends of key metrics in Google Analytics. You need to loc...
3 Ways to Scale Ecommerce with Data
Scaling an ecommerce business requires insights into the market, consumers, and products. In this post, I’ll a...
what have we learned so far and where is data protection law going? – Econsultancy
There was justifiable apprehension as GDPR’s introduction approached, not to mention plenty of blind panic as ...
SEO How-to, Part 5: Analyzing Keyword Data
Keyword research is a search engine optimization tactic to identify the words and phrases of consumers who are...
3 Data Visualization Tools — Basic to Robust
Charts and maps can increase the effectiveness and expressiveness of data. Microsoft Excel in 1985 was the fir...